Marie-Jetske Lettinga, export manager at PEHA.com

I work in  a very small company and we are doing a lot of things with a small team. 

I was very happy with the training. The training went pretty fast and I didn't have any doubts about the usefulness of this training. It was quite an intensive course. You, Alex, have brought so many different topics for us to look at so we, as a firm, could decide what is feasible for us at that moment and what not. 

You gave us the structure on how to get great testimonials and as a result, we have already collected three testimonials from our largest customers and it went really well. I could even say that these testimonials are worth a gold for us. It was so great to read what our customers think about us, how they see us as a company, and how they feel while working with us. 

Before the training, we were wondering which content to create, how to draw people to our website and we got the answers during the training. 

After the training, we have improved many things on our website. We have a better structure on it now and we have removed a lot of unnecessary information. I was very surprised to see in these 6 weeks the endless possibilities of being online, how much you can improve your business online. When you are working in day-to-day operations, you no longer see the forest for the trees, you don’t see the possibilities and this training has given us new perspectives and possibilities. 

What I know now for sure, before you go online, you need to put everything together, to have a strategy before you take certain steps. We really have to start somewhere and then we do things, then we look at the data and improve what we have done. Like this we grow and expand. 

Alex: Would you recommend this training? 

Yes, yes, certainly, to many people. Because it really gives a lot of insights, it is very practical, it has a lot of practical tips and tools. Also, this training is useful for building your company’s authority and how you can do it in the best way. 

The content in the training was very valuable and also the fact that there was the time not only to listen and think but also to implement things that I have just learned and to get feedback on it. 

You, Alex, give a feeling of being an expert in the field of online marketing and sales. I also had a feeling during the whole training that you, Alex, know so much about so many things and you have a very strong and clear opinion about everything. 

Now, after the training, I feel like we are ready to stand on our own feet in the whole online story. We definitely know more now in the online field and we have a deeper knowledge than we had before and we feel like it is also possible to do more ourselves. And I feel like we are ready for a change.

Nathaniel Lartey, sales manager at Grendel Games

Alex: What was the reason for you to follow this course?

Nathaniel: My company needed the knowledge in online marketing and sales and at that moment we didn’t have the marketing person, only a salesperson. So, I thought that this program can be not only beneficial for me but also for the whole company.

Alex: Did you learn something new?

Nathaniel: Absolutely. I had an idea about social media marketing but it is actually a lot more than I thought before. This course has broadened my understanding in tactics, techniques that we could use for our business. I also liked the fact that they are cost-efficient compared to other marketing forms. 

Alex: Did you have any doubts before starting this course?

Nathaniel: No, I didn’t. I started listening to this course with an open mind. I didn’t have any doubts because I didn’t have any expectations. The only doubt that we had was at the beginning, at the introductory stage. We thought that if this was going to be like this, then we are not sure about the benefits that this course could bring to us, because we were already familiar with a lot of things from the introduction. But as the time passed by, the new information started coming in from the course, we saw that we could learn a lot from it and that it was worth it. 

Alex: Did you feel that you have a shortage of knowledge when it comes to online marketing? 

Nathaniel: Absolutely. I had a huge deficiency in the understanding of online marketing. I was fully aware of this. Grendel games were already busy with online marketing, but the thing is that they are not really marketers, they did a lot of self-studies. So I saw that they have a shortage of knowledge in it. For example, when we were talking about tactics, results and strategy of our online activities, we didn’t have enough knowledge and it was quite frustrating. 

Alex: What was your experience during these 6 weeks?

Nathaniel: We made the changes quite fast during these 6 weeks and afterwards. When you were mentioning something valuable and relevant to us and we thought that it might work for us as well, we would implement it directly. We became more intentional with our strategy. We understood that we need a clear goal, a clear purpose and we gave a lot of time and thoughts to this. So now, we have a clear plan of what we want and how we want it and how we are going to get it and how we are going to measure it. We really benefited a lot and we really wanted to learn a lot. That is why, we didn’t hesitate with asking for your feedback on the work that we have done during the training. We didn’t bother that other people saw what we did, even if they were going to criticize it, we understood that this training was made to give the opportunity for the companies to make changes, to shift. 

Alex: Which results did you get after the training?

Nathaniel: We changed our homepage, we moved our testimonials to another spot on our website (higher). We brainstormed with people from outside of our team and inside the team which changes need to be done. It is a work in progress. We also rearranged the homepage. Now we know that we need to cut off the amount of text that we have on our homepage. We started reconsidering which information we need to leave on the homepage (like testimonials, because we want to show our credibility) and which we need to move to another place or remove at all. We started collecting testimonials. We are a small team and we do a lot of multitasking. And now we know for sure what needs to be done in the future. I also think that we got from your training a very good strategy to get new leads and I want to start working on it in the near future. We are also planning to start doing webinars, which will for sure help us to get new clients. 

Alex: Would you recommend this training?

Nathaniel: Oh yes, I would recommend it for sure! And I would also add to the recommendation that even if you have a wide knowledge about online marketing, you would surely learn something. For example, if I look at Friso (my colleague), who already knew a lot about online marketing, he was very appreciative about the knowledge, new information and things that he has learned during the training. So, for sure I would recommend it, whether you are a novice or a professional. 

Alex: Do you have any story to tell related to a training to end this testimonial?

Nathaniel: I think I want to tell a story about the beginning of the training, from the introductory stage. After the first sessions, we met three of us: me, Friso and Anne, to share our experience about the training, to do a quick recap. And I remember that I was very busy at that time, I didn’t like the training, it took so much time to listen to it and it seemed like it was just introductory knowledge to online marketing, but then I told myself and my colleagues : “Just calm down. Give him some time. This is just the beginning.” I am very happy now that in the end, I switched my mindset because I really liked the course. After the first training day, we decided that we will come to the next one and if we don’t like it, we will just leave. In the end, we didn’t leave and even though three of us were extremely busy with all the work, we all followed the course till the end. It was really nice to see how we transformed from not loving the course at all and wanting to quit to loving it so much and being excited about it so much and participating till the end, asking questions and asking for feedback.

Alex: Thank you, Nathaniel for your time and for your beautiful testimonial!

Klaas Johannes de Vries, director at Mavasol

The training has changed my understanding of how to deal with my dealers all around the world. Before I spent a lot of time visiting them by paying them offline visits. Now I see how I can provide excellent support to the dealers with online materials. And now I know how I can continue to motivate and stimulate dealers online in a proactive way with a proven strategy behind it.

The reason to follow this training was that I wanted to have a targeted online sales strategy, I wanted to absorb new knowledge about online, discover what the possibilities are which suits us and a strategy for the coming years.

My level of knowledge before training: I would say a 6. It was a NIMA-A [marketing course at MBA level] level but based on offline marketing. So about online I didn’t know a lot. Now I have a lot of understanding of what matters and why. 

Alex: Did you have doubts beforehand? 

The training was well designed. I had previously researched your name and I quickly saw that it was a great opportunity to have someone with your experience.

I have learned a lot and got a lot of good new insights. In addition, the question and answer sessions were also very powerful.

In addition, I can directly implement various techniques in my sales. And I see that prospects now respond better to my emails and proposals. I never thought that I can improve that before.

We also started actively working with the super testimonial strategy that you have shown me.

I am also much more able to guide experts better and check whether they are doing their job well. Especially on the paid channels, the costs are now under control as here you can quickly lose a lot of money.

Alex: Would you recommend the training? 

Sure. In fact, I already did that to other entrepreneurs. I liked it. I did not expect that there is still so much to do with my organization.

Menno Postma, Global Sales Manager at Ausnutria

I thought the training was very accessible because it was online, so I didn't need to go to another location, which made it a low entry to join.

Before joining the course, I was interested in online marketing automations and when I saw in the program overview that you are going to talk about it, I was hooked.

I have already implemented from your training the “super signature” for my email signature, I really love it.

You, Alex, have really pushed me to start creating short 40-50 seconds videos to use online where I am explaining certain topics about the organisation. You, Alex, also gave me a lot of insights in terms of content creation such as white papers, blog posts, infographics, technical sheets.

The course has really inspired me and has enabled me to inspire other people within my organisation. I truly believe that this training is not only for marketing people but also for commercial people, because commercial people need to know how they can support the marketing people and vice versa. There should be a synergy between these two teams within the organisation.

Ruth Rottiné, Interim Marketing Manager at Wafilin Systems BV

Before starting the course, I knew that there were more possibilities with online marketing. I think I started realizing it when I ran into and got stuck at certain things while working, so I kind of had a feeling that I could discover more while following this course and I was right. 

I really liked the setup of the course with the combination of theory which I can directly apply to my work and coaching where I can get feedback on the work that I have done.

I really liked you, Alex, as a trainer because you are very pleasant, you give answers on all stupid questions and you even encourage to ask all the possible stupid questions which motivates us, people who are following the training, to implement things, to make mistakes and adjust.

I also like the topics that you have chosen for the training, especially the connection to sales.