What is the best online marketing event in the world in my opinion? The Traffic & Conversion Summit! I blogged about it before, but really want to share once more how very interesting and insightful it is. The place to be for entrepreneurs and marketers, where you get an incredible amount of online marketing insights in a short period of time, meet like-minded people and brainstorm with other entrepreneurs how you can implement the latest techniques and insights in your own company. Last year there were 7,000 participants.
What to expect? Actionable Content, Inspiration, Networking & Fun!
In 2020 we will again visit this 3-day event from March 31 to April 1 in San Diego with an enthusiastic Dutch group of entrepreneurs and marketers. Would you like to join? Then send me a message, I can't wait!
More information about the event, see: https://trafficandconversionsummit.com/
Last February I visited the Traffic & Conversion Summit in San Diego. This is the go-to event when it comes to online marketing and sales. Major speakers such as Daymond John and Robert Cialdini explained the future of online marketing. It became clear to me again that Americans are really a few steps ahead of us Europeans. In this post I share my highlights with you.
The era of chatbots
In many of the sessions I visited, chatbots were a hot topic. With the help of pre-programmed dialogues, chatbots are becoming more and more human, making them more capable of having a conversation with potential customers. Many companies already use them on their customer service or Facebook, for example. Prospects can go to a chatbot, which then starts the conversation. A person can take over the conversation at any time, for example if it appears that they are interested in your product.
It is expected that 95% of all customer interactions in 2025 will be supported by chatbots.