Last February I visited the Traffic & Conversion Summit in San Diego. This is the go-to event when it comes to online marketing and sales. Major speakers such as Daymond John and Robert Cialdini explained the future of online marketing. It became clear to me again that Americans are really a few steps ahead of us Europeans. In this post I share my highlights with you.
The era of chatbots
In many of the sessions I visited, chatbots were a hot topic. With the help of pre-programmed dialogues, chatbots are becoming more and more human, making them more capable of having a conversation with potential customers. Many companies already use them on their customer service or Facebook, for example. Prospects can go to a chatbot, which then starts the conversation. A person can take over the conversation at any time, for example if it appears that they are interested in your product.
It is expected that 95% of all customer interactions in 2025 will be supported by chatbots.
To help my clients grow their business, I regularly give the advise to enter new markets. For example to focus on expanding on an international level. Opening your own office abroad is not the most obvious option and therefor the Fryslân House was established.
This is an accessible way to profile your company abroad. The Fryslân House was established in 2004 and has been around for more than 10 years. The concept started with the first branch in Amsterdam and expanded to Riga (Latvia, 2006) and New York (2009).
Entrepreneurs from the the region regularly meet up at all three locations.
The main function of the Fryslân House is therefore a sales function.
The Fryslân House in Amsterdam
Especially for first acquaintances
Getting to know potential customers is a very important phase in the sales process. When a potential customer one region is looking for a supplier and he comes across a party from another region or country, it...