What is the best online marketing event in the world in my opinion? The Traffic & Conversion Summit! I blogged about it before, but really want to share once more how very interesting and insightful it is. The place to be for entrepreneurs and marketers, where you get an incredible amount of online marketing insights in a short period of time, meet like-minded people and brainstorm with other entrepreneurs how you can implement the latest techniques and insights in your own company. Last year there were 7,000 participants.
What to expect? Actionable Content, Inspiration, Networking & Fun!
In 2020 we will again visit this 3-day event from March 31 to April 1 in San Diego with an enthusiastic Dutch group of entrepreneurs and marketers. Would you like to join? Then send me a message, I can't wait!
More information about the event, see: https://trafficandconversionsummit.com/
Last February I visited the Traffic & Conversion Summit in San Diego. This is the go-to event when it comes to online marketing and sales. Major speakers such as Daymond John and Robert Cialdini explained the future of online marketing. It became clear to me again that Americans are really a few steps ahead of us Europeans. In this post I share my highlights with you.
The era of chatbots
In many of the sessions I visited, chatbots were a hot topic. With the help of pre-programmed dialogues, chatbots are becoming more and more human, making them more capable of having a conversation with potential customers. Many companies already use them on their customer service or Facebook, for example. Prospects can go to a chatbot, which then starts the conversation. A person can take over the conversation at any time, for example if it appears that they are interested in your product.
It is expected that 95% of all customer interactions in 2025 will be supported by chatbots.
In 2016, December 31, I posted this https://www.facebook.com/AlexVanGinneken/posts/10154888886189025 message on Facebook. And although 2016 was a great year, it turned pale compared to 2017, which was a year filled with special encounters, new insights and big, personal growth.
In fact, 2017 already started for me in 2016, December 11. I was on my way to Bali with my family to live there for 2 months. Only when we arrived, I truly felt how busy 2016 had been. I had been mainly focussing on business performance. And even though my efforts had shown to be successful, there were still enough things that I was not happy with, things that really needed to be addressed. This to too, comes with growth.
From the first week in Bali, I decided that 2017 would be a year to address my health and habits. And I can proudly say that I have succeeded with a much better result than I ever expected.
In Bali I changed my diet and I started to eat healthier. I also decided not to...
To help my clients grow their business, I regularly give the advise to enter new markets. For example to focus on expanding on an international level. Opening your own office abroad is not the most obvious option and therefor the Fryslân House was established.
This is an accessible way to profile your company abroad. The Fryslân House was established in 2004 and has been around for more than 10 years. The concept started with the first branch in Amsterdam and expanded to Riga (Latvia, 2006) and New York (2009).
Entrepreneurs from the the region regularly meet up at all three locations.
The main function of the Fryslân House is therefore a sales function.
The Fryslân House in Amsterdam
Especially for first acquaintances
Getting to know potential customers is a very important phase in the sales process. When a potential customer one region is looking for a supplier and he comes across a party from another region or country, it...